Business Consortium Profile
Republic of Korea
Jonghwi Lee is a renowned business consortium celebrated by the A' Design Award. Their designs showcases excellence in product design.
Jonghwi Lee is an industrial designer based in Seoul, South Korea, specializing in the transportation and mobility sector. Currently practicing at Daedong Mobility, Lee focuses on developing practical design solutions for low-speed vehicles (LSVs), robotics, and specialized utility transport. His approach applies human-centered methodologies to optimize structural efficiency, usability, and manufacturing feasibility in heavy and specialized vehicles. By researching modular platforms and functional materials, Lee aims to contribute to the advancement of mobility systems. The design process integrates continuous ergonomic testing and mechanical research to solve complex physical constraints, providing accessible industrial design outcomes for modern transportation infrastructure.
These palettes originate from Jonghwi Lee's celebrated creative works. These colors capture the creative vision celebrated by design professionals at the A' Design Award.